In this episode of Wing Lake's Back to Business, host Sarah sits down with intellectual property lawyer Susan Kornfield to delve into the essential legal tools that protect businesses: trademarks and patents. Kornfield explains that trademarks are vital for safeguarding a company’s brand identity, ensuring that logos, names, and other brand elements are shielded from misuse. Patents, on the other hand, are key for protecting innovations and inventions, allowing businesses to secure exclusive rights to new ideas.