We use Google Tag Manager to manage the deployment of the following analytics services, which in turn utilize cookies:

a) Google Analytics

Google Analytics is a web analytics service offered by Google Inc. that tracks and reports website traffic. Google Analytics uses cookies to collect information about your use of our Website, such as your IP address (which may be anonymized), pages visited, time spent on pages, links clicked, and other interaction data. This information is used to evaluate your use of the Website, compile reports on website activity for website operators, and provide other services relating to website activity and internet usage.

The primary cookies set by Google Analytics are:

• _ga:

  • Purpose: Used to distinguish unique users by assigning a randomly generated client identifier.

  • Type: First-party, Persistent

  • Duration: Typically 2 years

• _gid:

  • Purpose: Used to distinguish users for session tracking.

  • Type: First-party, Persistent

  • Duration: Typically 24 hours

• _gat:

  • Purpose: Used to throttle the request rate, limiting the collection of data on high-traffic sites.

  • Type: First-party, Persistent

  • Duration: Typically 1 minute

• _ga:

  • Purpose: Used to persist session state for Google Analytics 4.

  • Type: First-party, Persistent

  • Duration: Typically 2 years

For more information on Google Analytics cookies, please visit: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage and Google's Privacy Policy: https://policies.google.com/privacy.

b) Microsoft Clarity

Microsoft Clarity is a user behavior analytics tool that helps us understand how users interact with our Website through features like session recordings and heatmaps. Microsoft Clarity captures user interactions such as mouse movements, clicks, scrolls, and page views. This data helps us identify areas for improvement and enhance the user experience.

The primary cookies set by Microsoft Clarity may include:

• _clck:

  • Purpose: Persists the Clarity User ID and preferences unique to this Website, ensuring that activities are attributed to the same user ID for analytics.

  • Type: First-party, Persistent

  • Duration: Typically 1 year

• _clsk:

  • Purpose: Connects multiple page views by a user into a single Clarity session recording.

  • Type: First-party, Session (or short-term persistent, e.g., 30 minutes)

  • Duration: Typically 30 minutes or until the browser is closed.

• CLID:

  • Purpose: Identifies the first time Clarity saw this user on any site using Clarity.

  • Type: First-party, Persistent

  • Duration: Typically 1 year

• ANONCHK:

  • Purpose: Indicates whether the MUID (Microsoft User Identifier) is transferred to ANID (a cookie used for advertising). Microsoft Clarity states it does not use ANID, and this is generally set to 0.

  • Type: First-party, Persistent

  • Duration: Short-term (e.g., 10 minutes)

• MR:

  • Purpose: Indicates whether to refresh the MUID.

  • Type: First-party, Persistent

  • Duration: Typically 7 days

• MUID:

  • Purpose: Identifies unique web browsers visiting Microsoft sites. This cookie is used by Microsoft for advertising, site analytics, and other operational purposes. While set in a first-party context by the Clarity script on our site, it can be used by Microsoft across its services.

  • Type: Primarily First-party in context of our site, but acts as Third-party in broader Microsoft ecosystem. Persistent.

  • Duration: Typically 1.3 years

• SM:

  • Purpose: Used in synchronizing the MUID across Microsoft domains.

  • Type: First-party, Session

  • Duration: Session

Microsoft Clarity states that it processes data in a way that aims to be non-personally identifiable for its core analytics features. For more information on Microsoft Clarity's data collection and cookies, please visit: https://clarity.microsoft.com/terms and https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list.

c) Google Tag Manager

Google Tag Manager (GTM) is a tag management system that allows us to quickly and easily update tracking codes and related code fragments collectively known as "tags" on our Website. Google Tag Manager itself does not set tracking cookies on the live version of our Website for general users. It acts as a container to manage the Google Analytics and Microsoft Clarity scripts mentioned above.

Cookies may be set by GTM only in its "Preview and Debug mode." These cookies are for website administrators or developers to test tag configurations and are not set for regular visitors. These debug cookies are typically deleted when the debug mode is exited.

5. Your Cookie Choices and How to Manage Them

We respect your right to privacy and provide you with options to manage your cookie preferences.

• Cookie Consent Banner/Tool: When you first visit our Website, you may be presented with a cookie consent banner or tool. This tool will provide you with information about the cookies we use and allow you to provide or withdraw your consent for non-essential cookies (such as analytics cookies). Strictly necessary cookies that are essential for the website to function cannot be disabled.

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can typically:

  • See what cookies you have and delete them individually.

  • Block third-party cookies.

  • Block cookies from particular sites.

  • Block all cookies from being set.

  • Delete all cookies when you close your browser.

  Please note that if you choose to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our Website, and some functionalities may not work as intended.

  You can find information on how to manage cookie settings on popular browsers here:

  • Google Chrome: https://support.google.com/chrome/answer/95647

  • Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

  • Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

  • Safari (Desktop): https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

  • Safari (Mobile): https://support.apple.com/en-us/HT201265

  • Opera: https://www.opera.com/help/tutorials/security/privacy/

• Opt-out Tools for Analytics Cookies:

  • Google Analytics: You can opt-out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.

  • Microsoft Clarity: While Microsoft Clarity respects "Do Not Track" browser signals if enabled, specific opt-out mechanisms are managed through our cookie consent tool. You can also manage preferences through your browser settings. Microsoft provides information on its data practices within its privacy statements.